I often joke that all my pictures come with your personality. Sounds funny doesn't it? But there is a difference between a posed picture of you vs one you helped to create...by being yourself. This means you did something, rather than just looking into the camera. Your photographer can't give you a personality. But what I can do is make you comfortable enough in front of the camera to let your true self show. I think having a photographer with this skill is just as important as having one that understands the technical aspects of photography. Once I understood this, I became a better photographer. It's not so ironic that my clients also started liking their pictures better!